If you own a business and you want to be successful in this day and age, you want to create a blog. That is because your blog is an avenue for you to provide useful information to your customers that will help convince them to spend money and buy your products.
But, simply creating a blog is not enough. You have to put the time and energy to make it beautiful and you also have to create amazing content as well.
Today, I am going to talk about some of the best business blogs out there that adhere to impeccable blog design.
Moz is a household name when it comes to the discussion of search engine optimization. And, in order for them to be one of the forefront leaders of the industry, they have to make sure that their blog is up to the task.
Their blog mainly focuses on simplicity, but they make a conscious effort to make it somewhat visually appealing.
Their headlines can surely grab the attention of their audience simply because it is catchy and it is also written in much bigger font size as well.
One of the best note-taking apps out there is actually a company that also has a blog of their own. They employ a scrolling-style of blog design where the blog posts make use of bigger font sizes and a huge image per article.
If their audience wants to find out more articles, they simply just have to scroll down the page to get their daily fix.
Hubspot is a software company that has an amazing blog. No, it has a rather simplistic blog design, but what I love is that their content is categorized really well and they use different colors and bigger font sizes to make it more prominent to their audience.
Furthermore, they use headlines that are really enticing and compelling that their audience will surely click on them- wanting to find out more information about the article itself.
Their blog’s focus is centered towards helping you optimize your marketing efforts that help improve your conversions. In other words, they make articles that provide amazing information.
They’ve got plenty of things covered. They have a search box at the top of the page so that their readers can get to the content that they need quickly and easily. They also have prominent CTA buttons scattered nicely throughout the page. And most important of all, their articles are long-form content.
Buffer’s blog has a nifty feature that they call the “discover block” and it is basically a part of the homepage that directs users to blog posts that they want to read today.
Furthermore, their design layout is based on the idea of the blog post itself. For instance, if users want to know some tips about social media marketing, then they use a different color scheme to help differentiate their blog posts.
As a business owner, you may want to learn more about making an amazing blog that is aesthetically pleasing and one that provides great information that provides value to your readers.
Canva is one of those blogs that do both. They not only have a good-looking blog, but their blog posts are centered towards giving some handy information about social media marketing, among many others.
If you know a thing or two about SEO, then you’ve probably learned them from Neil Patel. His blog is just one of the best in terms of providing useful and actionable information.
He still uses a rather simple design, but it is effective in drawing his readers in to click and also to subscribe.