1. Clear Navigation
Navigation is a crucial element in the web design and development field. If your customers can’t browse around your pages without any problem, then how can they learn more about your products? Keep in mind that website navigation should always be intuitive and simple. Having too much features and elements will only confuse visitors.
2. Showcase your website’s main web content.
People will use several different keywords in order to reach your website, so you need to highlight your main products and content. Users must be able to recognize your selling point in an instant. Show them high-quality product images, and engaging product details.
3. Use whitespace.
Incorporating whitespace means implementing a balanced layout. This is one of the most effective ways to attract user attention, and show elemental effects. When your layout is poor, people would find it hard to understand the message you are trying to convey. Providing some breathing room would help a lot.
4. Focus on engaging visuals.
Images convey the real value of your content. Quality photos can easily capture user attention, and easily explain complex concepts. Why not incorporate an infographic for that process you are trying to explain? That way, people would be more drawn to you.
5. Implement a responsive web design.
At this day and age, if you want to reach a wider set of audiences, you need to use a responsive layout. More and more people are browsing web pages on their mobile phones and tablets, so you need to make sure they wouldn’t have trouble navigating around.